NY Governor Signs Landmark AI Bill Requiring Disclosure of ‘Synthetic’ Ad Performers

By Editorial Team

New York Governor Kathy Hochul signed into law a groundbreaking legislation on Thursday, mandating the disclosure of the use of artificial intelligence-generated “synthetic” performers in advertisements. The law also requires obtaining consent from heirs or executors to use the name, image, or likeness of a deceased individual.

The new law aims to regulate the growing use of AI-generated content in advertising and protect the rights and privacy of individuals, even after their passing. It sets a precedent for transparency and ethical considerations in the use of AI technology in the marketing industry.

Under the legislation, companies utilizing AI-generated content in ads must clearly disclose the use of synthetic performers to the public. Additionally, they must seek permission from the deceased individual’s heirs or executors before using their name, image, or likeness in any commercial capacity.

This landmark bill represents a significant step towards addressing the legal and ethical implications of AI technology in advertising and upholding the rights of individuals, living or deceased, in the digital age.

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