Justices Urged To Review ‘Bike+’ TM Suit Against Peloton

By Editorial Team

A fitness company with a cycling app called Bike+ has urged the U.S. Supreme Court to review a Ninth Circuit decision dismissing its trademark infringement claims against Peloton. The company argues that the appeals court made errors in assessing the likelihood of confusion and should have allowed a jury to decide the matter.

The case involves a legal dispute between the fitness company and Peloton Interactive Inc. The fitness company is represented by law firms Covington & Burling and Verso Law Group. The matter is now before the U.S. Supreme Court for potential review.

This legal development highlights the importance of trademark protection in the competitive landscape of the fitness industry. Companies must be vigilant in safeguarding their intellectual property rights to prevent potential confusion among consumers.

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