Amazon Plaintiff Says ‘Buy Movie’ Button Fools Shoppers

By Editorial Team

A California woman has filed a lawsuit against Amazon, alleging that the “Buy Movie” button on its Prime Video platform misleads consumers. The plaintiff claims that Amazon did not adequately inform buyers that they could lose access to purchased movies at any time. The case has been proposed as a class action, with the plaintiff arguing that Amazon cannot evade accountability by relying on fine print.

The lawsuit was filed in the U.S. District Court for the Western District of Washington. The plaintiff is represented by law firms Bursor & Fisher, Carson & Noel, and Perkins Coie. The case involves allegations related to consumer protection, intellectual property, and technology.

Amazon.com Inc. is the defendant in this case. The plaintiff’s argument centers on the claim that Amazon’s “Buy Movie” button creates a false impression of ownership for consumers, leading them to believe they have permanent access to the content they purchase on the platform.

The plaintiff’s legal team contends that Amazon’s failure to clearly disclose the potential loss of access to purchased movies constitutes deceptive business practices. The lawsuit seeks to hold Amazon accountable for what the plaintiff alleges is a misleading representation of the nature of digital media ownership on the Prime Video platform.

As the case progresses, it will shed light on the obligations of digital content providers to inform consumers about the limitations of their access to purchased content. This lawsuit highlights the evolving legal landscape surrounding digital media ownership and consumer rights in the digital age.