NY Governor Signs Landmark AI Bill Requiring Disclosure of ‘Synthetic’ Ad Performers
By Editorial Team
New York Governor Kathy Hochul signed a groundbreaking legislation on Thursday that mandates the disclosure of the use of artificial intelligence-generated “synthetic” performers in advertisements. The law also requires obtaining consent from heirs or executors to use the name, image, or likeness of a deceased individual.
The new law aims to address the ethical and legal implications surrounding the use of AI-generated personas in advertising campaigns. It seeks to ensure transparency and respect for the rights of individuals, even after their passing.
Under the legislation, companies utilizing AI-generated personas in their ads must clearly disclose this fact to the public. Additionally, they must obtain explicit permission from the deceased person’s heirs or executors before using their identity for commercial purposes.
The law reflects the growing concern over the use of AI in various industries and the need to establish guidelines to protect individuals’ rights and privacy. It sets a precedent for other states to consider similar measures to regulate the use of AI technologies in advertising and beyond.
Industry experts and legal analysts anticipate that the new law will have far-reaching implications for advertisers, marketers, and tech companies utilizing AI technologies. It underscores the importance of ethical considerations and compliance with regulations in the rapidly evolving landscape of artificial intelligence.
The legislation received support from various stakeholders, including advocacy groups, legal experts, and industry organizations. It represents a significant step towards ensuring accountability and transparency in the use of AI-generated content in the advertising industry.
As the impact of AI technologies continues to grow, lawmakers and regulators are likely to focus more on developing comprehensive frameworks to govern their use across different sectors. The New York AI bill sets a precedent for future legislation aimed at balancing innovation with ethical considerations and legal protections.
