‘Cardiac Pack’ Seeks Revival of NIL Lawsuit Against NCAA in NC

By Editorial Team

A group of former student-athletes from the early 1980s, known as the ‘Cardiac Pack,’ is urging North Carolina’s highest court to revive their name, image, and likeness (NIL) lawsuit against the NCAA. They argue that the organization’s use of gameplay footage to promote March Madness continues to cause harm.

The ‘Cardiac Pack’ is seeking justice for the unauthorized use of their NIL rights by the NCAA, particularly in the context of advertising and commercial activities related to college sports events like March Madness.

The former student-athletes are represented by prominent law firms such as Bell & Davis, Bell Davis & Pitt, Cheshire Parker, Miller Law Group PLLC, and Wilkinson Stekloff.

Legal Battle Details

The lawsuit revolves around the NCAA’s alleged exploitation of the ‘Cardiac Pack’s’ identities and images without proper authorization or compensation. The former athletes claim that the NCAA’s actions violate their rights to control and benefit from their own NIL.

The case highlights the ongoing legal battles surrounding NIL rights in college sports and the need for clarity and protection for student-athletes in such matters.

Call for Action

The ‘Cardiac Pack’ is calling on North Carolina justices to reconsider their case and provide a legal remedy for the harm caused by the NCAA’s unauthorized use of their NIL rights. The outcome of this lawsuit could have significant implications for how NIL rights are handled in college sports moving forward.

As the legal battle continues, the ‘Cardiac Pack’ remains determined to seek justice and uphold the rights of student-athletes to control and benefit from their own names, images, and likenesses.